SiriusXM is launching a TikTok music channel to attract teenagers

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SiriusXM hopes to attract younger individuals, and beginning right now, it’ll do that by way of TikTok’s cultural status. Sirius, which owns Pandora and podcasting firm Stitcher, right now introduced a new partnership with social video functions that may deliver TikTok fashionable music to satellite tv for pc radio suppliers. The new music channel TikTok Radio will broadcast fashionable sounds by way of the SiriusXM app, browser and related gadgets. Sirius stated that the tuning gave the impression of sliding on TikTok’s “For You” web page.

It additionally used the partnership to launch a new Pandora sequence referred to as TikTok Tastemakers, which can invite fashionable TikTok creators comparable to Bella Poarch to take part, host and curate playlists, together with their favourite songs and feedback. . They may even promote the present on TikTok.

This partnership does appear to be mutually useful for the 2 corporations. TikTok has gained extra model promotion, and Sirius can now market merchandise to teenagers. Currently, the corporate’s most excellent deal is with Howard Stern (Howard Stern), many younger individuals might not have heard of it. Offering a TikTok radio station would possibly make it barely simpler to promote them satellite tv for pc radio bookings-or if nothing else, it’ll make driving round within the mother and father’ automotive extra enjoyable.