Zee5 launched in the U.S. to provide a large number of Bollywood to the U.S.

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The Indian streaming platform Zee5 will enter the US market on June 22 later this month. It launched a subscription-only service designed to entice a large portion of the 5.4 million South Asians dwelling in the nation.

The firm priced the service at $49.99 per yr as an introductory provide, and plans to change it to $84 at an unspecified time. The launch value is shut to that of Apple TV+ ($4.99 per 30 days) and different companies. However, in the event you and your loved ones like South Asian content material in numerous languages, then it could be value it.

Zee Entertainment Enterprises launched Zee5 in India in 2018, providing content material in 12 languages. In the previous few years, it has expanded to 197 international locations and has greater than 72 million customers. It is value noting that in different elements of the world, Zee5 adheres to the freemium mannequin.

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ZEE5 Global Chief Commercial Officer Archana Anand instructed TNW on the cellphone that the streaming platform has greater than 130,000 hours of content material. She added that in addition to India, the firm additionally sources content material from Bangladesh and Pakistan. In addition, it additionally offers greater than 40 stay channels from Zee Network and different companions.